June 23, 2021
Mondelēz International and Hindustan Unilever Ltd (HUL) join hands to expand their frozen dessert portfolio with the launch of Kwality Wall’s Cadbury Crackle Tub will see the two companies extend their partnership. Kwality Wall’s is owned by HUL.
Mondelēz International had announced a partnership with Hindustan Unilever Limited in 2018 to mark chocolate brand Cadbury’s entry into the frozen dessert category, which led to the launch of Oreo Cornetto and Oreo and Cream tub in the country.
Kwality Wall’s Cadbury Crackle Tub will be retailed in general and modern trade stores apart from online. The partnership between Kwality Wall’s and Oreo in the past has seen immense success.
Premium frozen desserts have found favor among Indian households as mobility remains restricted and consumers who are stuck indoors are turning to more indulgent occasions at home. Consumption occasions are undergoing a shift and consumers are on constant lookout for differentiated offerings as moments of consumption are now evolving beyond festivities and big news.