July 25, 2020
The festive spirits are dying down due to the lockdown. Mother Dairy has come up with 5 variants to relieve consumers from the worries of celebrating the upcoming festivities in the ongoing difficult times. Mother Dairy, Delhi NCR has expanded its range of traditional milk-based sweets and is offering consumers the option to go for packaged sweets.
Mother Dairy’s range of traditional milk-based sweets comprises five products, available in close vicinity of delhi, comprising of the famed milk cake and orange mawa barfi, the demand has increased with the introduction of frozen rasmalai during the lockdown period. In addition to the already existing sweets on public demand, the company has re-launched hygienically packaged gulab jamun and rasgullas for the consumers.
The on-going pandemic has created a restless feelings of doubts and uncertainty, Mother Dairy has led a way to celebrate the merriments with utmost safety and care. Standing true to its promise, the company is serving the consumers products made with utmost care, best quality and better convenience. The products are hygienically packed and are available at around 1,500 exclusive company’s touch-points along with key e-commerce platforms, reaching to maximum customers in close premises of residents of Delhi NCR. The sweets are also available in general trade outlets and shops.
Talking about the brand’s offerings, Sangram Chaudhary, MD, Mother Dairy, said, “Sweets and celebrations are integral to the Indian society; but with the current situation safety has become the new norm and food safety too has evolved as the prime concern of masses. Buoyed by the insight of growing preference towards packaged sweets over loose mithai and consumer demand, we have strengthened our sweets portfolio with 3 new variants in the lockdown phase to offer safe, quality and hygienically packed products to our consumers. The newly launched range with its success has reinforced our commitment to the category and with this year’s festive season, we plan to further expand the category with 3 new products.”