Following the footsteps of many counterparts MTR Foods ventures into fresh Idli and Dosa batter category as MTR Foods Pvt. Ltd, announced that it will enter into the fresh Idli and Dosa batter category with the launch of MTR Minute Fresh.
The Minute Fresh range has been prepared on the basis of MTR’s wide knowledge and inheritance in ethnic Indian food, along with the consumer insight that Idlis and Dosas are different products and hence the same batter cannot be utilized to make both, it said in a statement. The fresh batter formats will be available in three variants.
Owing to the unique demands of the fresh category, we have started a customized manufacturing unit, cold chain with a dedicated sales team that will cater only to MTR Minute Fresh and the new range of batters will be available across Bengaluru, he added.