Karnataka Milk Federation’s (KMF) flagship brand, Nandini, has introduced a protein-enriched idli-dosa batter, catering to the rising demand for nutritious and convenient meal options among urban consumers. The batter, infused with 5% whey protein, aims to offer a healthier twist to the traditional South Indian breakfast.
The product was officially launched by Karnataka Chief Minister Siddaramaiah. KMF has highlighted the growing demand for quick and ready-to-cook food solutions driven by the fast-paced lifestyle of urban residents. “Due to work pressures, many urban residents lack the time to prepare meals from scratch. Consumers are increasingly leaning towards quick and nutritious meal options,” the federation stated.
The new protein-rich idli-dosa batter will be available in two pack sizes: 450g priced at Rs 40 and 900g at Rs 80. Initially, the product will be sold through Nandini milk parlours in Bengaluru.
KMF plans to evaluate the product’s reception in the Bengaluru market before extending its availability to other cities across Karnataka.