June 18, 2020
At the announcement of total lockdown, most of the hotels, restaurants, cafes, QSR outlets and all food brands had to close their operations to help restrict the spread of Covid-19. After almost 3-4 months authorities gave some relaxation in lockdown helping commercial activities getting back to normal, while big names are gearing up to start the plants again. Naturals Ice Cream, is no exclusion. Like all suffered the loss, Natural’s was no different to others. It is working on safety plans first, so that it resumes operations with online platform for home deliveries.
Coming up with 8 seasonal flavours, Naturals will resume operations with Mango, Tender Coconut, Anjeer, Chickoo, Roasted Almond, Choco Bite, Malai and Malai Khurma flavours. Ice-creams at Naturals, are known to be prepared by three ingredients only- milk, fresh fruits and sugar. Adding no preservatives or any other ingredients, the ice creams here maintain the most authentic flavour of the original fruits used in it.
Naturals has decided to go slow yet have strong foot hold with its business as of now. The condition prevailing in the agri-market seems tight and these will be the only flavours that people will be able to get in this spell. Some of its patrons will miss the Sitaphal flavour due to non-availability of the fruits. Naturals is going to manufacture and deliver only select eight seasonal and bestselling flavours this time.
Presently, Naturals top priority is to sanitize and gear up complete cleanliness at its factory and outlets after the gap of almost 75 days of inactivity. They have spent over a week to sanitize and secure every surface and equipment, while simultaneously training its staff to work observing the precautionary guidelines of hygiene and social distancing with total safety under the new circumstances. Only after the company has finished its due meticulous sanitization and final training, will it start to procure fresh fruits from its trusted sources and vendors.
Another field of priority for Naturals is to upgrade its delivery system which will be online. With the help of the online delivery platform, it will also ensure the safety of the delivery personnels with contactless approach and also making sure that they are able to deliver ice creams well within time limits i.e. before melting point of ice cream. This could mean reinventing existing delivery systems and packaging style. The brand believes that since their tubs are packed and sealed in the factory, the products assure greater hygiene and safety. The new packaging will come with soap sleeves attached to the packing that will allow consumers to sanitize after receiving the products. The ice creams tubs will available in 500g. The stringent health standards will be observed at every stage from factory to parlours, giving fans a no-compromise access to their favourite scoops of chilled treat. All this, at the same old pre-lockdown prices.
And that’s Naturals!!!!