Nestlé launches two new frozen food brands—Mings and Tapatío—targeting the growing demand for Mexican and Asian cuisine. The market, which Nestlé estimates to be worth $110 billion, has seen a surge in popularity, particularly among Gen Z consumers eager for bold, diverse flavours.
The Mings brand was created in collaboration with celebrity chef Ming Tsai, known for his East-West fusion cuisine, while Tapatío was developed in partnership with the renowned family-owned hot sauce brand. Both brands aim to offer an authentic taste experience, leveraging Nestlé’s global presence in 118 countries and its deep knowledge of ethnic cuisines.
“By introducing Mings and Tapatío, we’re providing consumers with the accessible, bold flavours they crave,” said Tom Moe, president of Nestlé USA’s meals division. “With Gen Z driving the demand for international cuisine, this is a growth opportunity we plan to expand on with continued innovation across our portfolio.”
The launch of these brands marks Nestlé’s first dedicated foray into international cuisine within its meals division. Nestlé’s previous ventures into global foods include imports like Maggi, La Lechera, and Abuelita. The introduction of Mings and Tapatío complements its existing offerings, such as Lean Cuisine and Stouffer’s.
With Mexican cuisine ranking as the third most popular in the U.S. and Asian food gaining traction for its unique flavours and health appeal, Nestlé is well-positioned to capitalize on this trend as consumer preferences evolve.