In a bold move to diversify beyond its iconic coffee brewing system, Nestlé’s Nespresso has launched its first ready-to-drink (RTD) coffee product in the United States.
The Master Origins Colombia Ready to Drink Coffee marks a significant shift for the brand, which has built a global reputation through its premium in-home and office coffee platforms. This limited-edition beverage, available only in the U.S., is crafted with Colombian coffee beans and sweetened with local honey, reflecting Nespresso’s commitment to quality and sustainability.
Starting October 2, the Master Origins Colombia Ready to Drink Coffee will be available in select Nespresso Boutiques, online, and through the Nespresso mobile app.
Coffee remains one of the world’s most beloved beverages, with global consumption reaching a 20-year high. According to the National Coffee Association, while home brewing is still the most popular method, an increasing number of consumers enjoy their coffee in multiple settings, driving demand for RTD products. The association noted that RTD coffee is now the third most popular form of coffee preparation, with its consumption more than doubling over the past year.
The RTD coffee market is booming, with global revenues estimated to reach $36 billion in 2024. According to Statista, the sector is projected to grow at a compound annual growth rate of 5.4% through 2028.
Nespresso, launched by Nestlé in 1986 and introduced to the U.S. four years later, gained widespread popularity for its premium brews and high-end customer service. During the pandemic, the brand thrived as consumers sought at-home coffee experiences, particularly with speciality brews. However, as more people return to their busy lifestyles, Nespresso is expanding into the portable coffee segment to meet evolving consumer demands.
Despite economic challenges like inflation, Nespresso has continued to perform well for Nestlé. In 2023, the brand saw double-digit growth in North America, capturing market share from competitors. This momentum carried into 2024, with Nespresso reporting mid-single-digit growth in the first half of the year and further gains in market share.
The introduction of Nespresso’s RTD coffee signals the brand’s ongoing innovation, as it continues to adapt to the needs of modern coffee drinkers nearly 40 years after its inception.