For many people, the most essential cup at breakfast time is that first mug of coffee. Noodle giant Nissin Foods is hoping to change that with its Cup Noodles Breakfast product.
The new microwaveable cup of ramen blends the long Asian-style noodles with the flavours of pancakes, maple syrup, sausage, and eggs.
Priscilla Stanton, senior vice president of marketing at Nissin Foods, said, “Saucy, soup-based, spicy, sweet, or savoury, we even added rice to some, so by adding Cup Noodles Breakfast to our line-up, we are truly feeding cravings around the clock—morning, noon, night, or late at night.”
Cup Noodles were created in 1971 by Nissin Foods founder Momofuku Ando as a way to make the instant noodle meal more convenient. According to Nissin, portable and microwaveable noodle cups are sold in 100 countries and regions today. Hundreds of flavours have been created since then.
But as people return to their pre-pandemic habits, they are grabbing more convenient breakfasts at restaurants on their way into the office. Cup Noodle Breakfast is at least a portable way to enjoy these flavours.