The cuisine of Indore is loved worldwide not just for its taste but also for its innovation. The fame of the Namkeen from Indore has spread all over the world. Credit for bringing international recognition to Indore’s Namkeen goes to the local Namkeen entrepreneurs who not only make it delicious but also customize it to suit different people’s preferences. One of the famous Namkeen outlets in Indore, Om Namkeen, stands out for its wide variety of Namkeen.
Anurag Bothra, who started his business with 56 varieties of namkeen, now produces more than 400 types and exports them beyond the borders of the country.
Gaining Special Recognition for Indore with Their Delicious Namkeen
Om Namkeen, based in Indore, started with wholesale operations. In 2001, they expanded into the retail business. They first opened a single store, and over time, they expanded to seven outlets. Their outlets are now present in various parts of Indore, including Sapna Sangeeta, Chhappan, Malganj, Annapurna Temple, Patrakar Colony, Pipaliyana Airport,
and more. They also supply their products to several large companies like Parle.
Delivering Across India through Website and App
They initiated the practice of allowing customers to taste namkeen before buying. Besides the taste, they focus on presentation and continually innovate. Om Namkeen has a website where you can find all the information about their products, and they also have their mobile app. Through their website and mobile application, they provide pan-India delivery services.
Over 400 Products in 10 Categories
Anurag mentions that their wide range of namkeen varieties is their biggest asset. Apart from traditional savoury mixes, they offer fancy products like roasted namkeen, instant snacks, mouth fresheners, various types of Jain namkeen, dry fruit mixes, pickles, jeeravan, bhel, roasted namkeen, and many more. They have over 400 products available in 10 categories. They produce 10 to 15 tons of namkeen daily. What started as a business with just 10-12 people has now grown to employ 300 individuals.
Product Quality is Paramount
Om Namkeen always prioritizes the quality of their products. Anurag mentions that they follow the highest hygiene standards in the world. They keep the spices for each namkeen ready to ensure that customers always get the same taste. In the future, they plan to expand the number of their retail outlets in Indore.