India-based Origin Nutrition has launched a new range of high-protein, compression-popped pea chips under its snack brand, Mojo Pops, aiming to capitalize on the growing demand for healthier snacking options in India. Known for its protein powders, the company is expanding its product portfolio to reach health-conscious consumers with convenient, nutritious snack choices.
The new Mojo Pops chips are made from a unique blend of peas, lentils, maize, tapioca, chickpeas, spinach, and carrots and are available in three flavours: pudina (mint) chutney, sour cream & onion, and tomato. These chips stand out from traditional snacks, as they’re made through a compression-popping process, avoiding the common baking and frying methods. “This process not only makes the chips healthier but also enhances their aroma, which has received positive consumer feedback,” said Aditi Mammen Gupta, Co-Founder of Origin Nutrition.
The brand’s choice to avoid potatoes—commonly found in Indian snacks—and to focus on local ingredients marks a significant shift towards supporting Indian agriculture. Recently, Origin Nutrition transitioned to locally sourced pea protein, which has allowed the brand to streamline its supply chain and control costs. Gupta emphasized that this change has enabled the brand to maintain high-quality standards and stabilize pricing, which was previously challenging due to international imports.
The snacks come as Origin Nutrition sees a shift in consumer behaviour towards healthier products. “While the healthier snacking market in India is still developing, it’s crucial for reaching a broader audience. Consumer interest in health-oriented products is steadily increasing, and we are responding to that demand with innovative options,” Gupta explained.
In addition to the new pea chips, Origin Nutrition is also planning to launch protein bars and has a range of products designed for diverse age groups, from probiotics for children to specialized nutrition blends for older adults. The brand’s strategy focuses on offering versatile protein products that can fit seamlessly into daily routines, targeting primarily consumers aged 25 to 45.
As the demand for nutritious, clean-label snacks continues to grow, Origin Nutrition’s new offerings aim to make healthy eating more accessible and appealing across India.