In a noteworthy development, Revant Himatsingka, the social media influencer known for his earlier controversy surrounding Bournvita’s sugar content, has turned his attention towards Nest Tea, Too Yumm, and other packaged food brands. Himatsingka, who operates under the pseudonym “Food Pharmer,” had previously faced legal action from Mondelez India, the creators of Bournvita, for his critical video. This time, he has released a new video shedding light on changes in packaging and taglines for several popular products.
Earlier this year, Himatsingka exposed the high sugar content in Bournvita, leading to a legal tussle. However, he’s back in the spotlight with his latest findings on packaged food companies. In a recent video, he points out the strategic alterations in the packaging of four products, unveiling the dynamics of their marketing strategies.
One of his revelation’s centres on Nest Tea’s iced tea product, where the claim of being “rich in Vitamin C” has been modified to state “source of Vitamin C.” Himatsingka terms this strategic shift “derisking,” a move to mitigate potential backlash from critical content creators.
Furthermore, he singles out Too Yumm, noting the change in their tagline from “Anytime, anywhere, as much” to the more cautious “anytime, anywhere.” Himatsingka suggests that this adjustment reflects a recognition of the health risks associated with overconsumption of such products, particularly chips.
Storia coconut water also falls under Himatsingka’s scrutiny. He reveals the removal of the “Combat Virus” claim from the packaging, suggesting a possible departure from sensational health claims.
Amusingly, even Bournvita, which was at the centre of his previous controversy, has not escaped his critical analysis. Himatsingka underscores the change in Bournvita’s tagline from “Tann ki Shakti Mann ki Shakti” to “Tayyari Jeet ki.”
In a call to action, Himatsingka urges consumers and activists to stand united in driving positive changes in India’s packaged food industry. He asserts that the influence of packaged food companies is waning and that, together, they can hold these entities accountable for their claims and packaging strategies.
It is evident that Himatsingka’s efforts have spurred a fresh wave of scrutiny and accountability within the packaged food sector. As consumers become more discerning, the industry may indeed witness lasting changes in the years to come.