PepsiCo India’s energy drink Sting has become the fastest-growing beverage in their portfolio, surpassing long-standing brands like PepsiCo and Mountain Dew. George Kovoor, Senior VP-Beverages…
View More Sting becomes the fastest-growing beverage for PepsiCo India
Cafe chains in India are experiencing faster growth compared to quick-service restaurants (QSR) as young, ambitious consumers increasingly prefer to socialize and spend time in…
View More Why the younger generation in India is gravitating toward cafe chains
Synopsis Regional brands aiming to be pan-India players will need deep pockets and plenty of patience to win over consumers, especially in a cash-starved economy.…
View More Competing with National Brands is a Challenge for Regional Manufacturers Or Does it seem so?
Unravelling the Role of Packaging and its Expectations Because it is the initial point of contact between a consumer and a product, product packaging is…
View More PACKAGE DYNAMICS
Ingredient technologists assist formulators in addressing issues such as cost, storage, and shelf-life needs, as well as taste control Clean-label and better-for-you products are rapidly…
View More Ingredients that enhance good flavours while masking undesirable ones
The eye of the designer is all about aesthetics, functionality and creating a memorable brand experience The design of an ice cream parlour is vital…
View More BRAND IMAGE + INTERIOR DESIGNING = A SUCCESSFUL ICE CREAM PARLOUR MODEL
Crisil Ratings has expressed concerns about inflation in pulses due to changing weather patterns, highlighting the potential impact on prices. They predict that if pulse…
View More Crisil raises concerns over ‘inflation’ in pulses due to changing weather patterns
Domino’s Pizza has announced a new partnership with Uber, enabling customers to conveniently order Domino’s products through Uber’s food delivery apps. This collaboration has resulted…
View More Domino’s Pizza partners with Uber for food delivery
Woolworths has just released the first crop of Happy Chop – Tearless Onions in the UK, a unique onion cultivar that is less prone to…
View More Woolworths introduces Australia’s first “tearless” onions
In a recent announcement, companies urged the exemption of fizzy and juice-based drinks from sin tax. They argue that these beverages should be excluded from…
View More Pepsi Black Introduces India’s First Fully Recycled Bottle for Carbonated Beverages