Parag Milk Foods Ltd. has announced the elevation of Nitin Kanodia as the new Business Head of Avvatar, its rapidly expanding sports and active nutrition brand. The appointment underscores the company’s commitment to nurturing internal talent and empowering individuals who embody its core values of performance, purpose, and passion.
Kanodia, who initially joined Parag with a strong background in financial strategy and operations, has progressively transitioned into marketing and brand leadership roles over the years. His cross-functional journey, marked by agility and innovation, has been instrumental in positioning Avvatar as a trusted, homegrown alternative to international protein brands. Through his strategic insight and consumer-driven approach, the brand has witnessed increased trust and visibility in India’s growing health and wellness segment.
Reflecting on his new role, Kanodia said, “It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand to new heights, building stronger consumer trust, and innovating across formats.”
Commenting on the elevation, Akshali Shah, Executive Director at Parag Milk Foods Ltd., stated, “At Parag, we believe that when individuals grow, the organization grows with them. Our culture is built on recognizing performance, empowering potential, and giving people the freedom to evolve across functions and roles. Nitin’s progression from finance to marketing to now leading a high-growth brand like Avvatar is a reflection of this belief.”
Shah further emphasized the company’s people-centric approach, balancing external leadership hires with internal talent development. “This approach is helping us build a future-ready organization that values entrepreneurship, agility, and accountability at every level,” she added.
Kanodia’s appointment marks a new chapter in Avvatar’s growth journey as Parag Milk Foods doubles down on strengthening its presence in the competitive sports and active nutrition space.