Oct 19, 2020
As it gears up to touch a turnover of Rs. 10,000 crore by 2022 – Parle Agro, the maker of Frooti and Appy Fizz, devices to set up a new plant and introduce one more new major product in the next two years. The beverage giant had a turnover of Rs. 6,500 crore in 2019, had recently introduced its new offering B-Fizz, a malt-flavored fruit juice-based drink in the market, and expects overall growth of 10 percent this year. The entire Appy Fizz and now B-Fizz category have been an area where the company has seen maximum growth and expansion.
According to Parle Agro, Joint Managing Director and Chief Marketing Officer Nadia Chauhan, the company is quite focused on select product launches and try to be able to build scale with them. By 2022 we would perhaps see one more new category that we would open. She also added that we don’t just expand in existing factories. We also expand through Greenfield factory projects in new locations. Normally you would see us putting up one factory per year, just based on the growth that we are currently experiencing.
The company is currently assessing to have the next manufacturing unit to be set up in Vijayawada, Andhra Pradesh. It has already set up Greenfield facilities in Sitarganj, Uttarakhand and Mysore, Karnataka, which are the largest in terms of size and manufacturing capacity amongst all of the company’s plants.