Parle Agro, a leader in beverage sector innovation, has introduced SMOODH Fruit Smoothies, a new ground-breaking product under their dairy brand, SMOODH. The brand-new product is a daily treat that comes in a range of exquisite flavours and features the delectable pairing of tasty fruits and the benefits of yoghurt. The ever-charming Dulquer Salmaan has been appointed by Parle Agro as the brand ambassador of “SMOODH” for southern Indian markets. He joins Varun Dhawan, who serves as the brand’s national spokesperson.
With the tremendous popularity of SMOODH flavoured milk, which was offered in a variety of delectable flavours at an innovative price point, Parle Agro soon understood what customers wanted. It was obvious that customers wanted more interesting, delectable, and reasonably priced dairy-based beverage alternatives. Committed to their idea of providing customers what they want while steadfastly adhering to their principles of being unique, Parle Agro expanded their dairy portfolio to create SMOODH Fruit Smoothies, a category that was introduced to the general Indian market for the very first time. Parle Agro is poised to once again capture the hearts of millions of Indians by bringing delectable fruits and yoghurt in fresh, never-before-tasted flavours at an amazing price of Rs.10/-.
The book SMOODH Fruit Smoothies is a tribute to Indians’ passion for fruit, yoghurt, and drinks. The combination of these three favourites yielded the delectably reviving fruit smoothies from Parle Agro, which customers may incorporate into their everyday diet. The three different flavours of the rich, creamy, and decadent Smoothies include “Mixed Berries,” which is a delightful blend of strawberries, blueberries, and cranberries, and “Guava Chilli,” which is a desi blend of sweet guava with a dash of fiery chilli. The flavours were thoughtfully developed, taking into account the flavours that Indians often eat.
Parle Agro has introduced SMOODH Fruit Smoothies at an unbelievable price of Rs. 10 for an 85ml carton pack, remaining steadfast in its aim to produce high-quality, delectable beverages at excellent value. SMOODH Fruit Smoothies are also available in easy-to-handle PET bottles for Rs. 15 per 125 ml bottle, anticipating the need for a bigger pack. There isn’t a dairy beverage brand available in the country at this pricing point right now.
Nadia Chauhan, Joint Managing Director and CMO of Parle Agro, commented on the introduction of SMOODH Fruit Smoothies by saying, “India is a dairy-loving nation. In light of this, as well as the phenomenal popularity of Smoodh flavour milk, we’ve expanded our SMOODH dairy brand to introduce another outstanding product, SMOODH Fruit Smoothies. The product line is the result of our enthusiasm for comprehending our customers, paying attention to their wants and requirements, and presenting goods that speak to them. Yogurt and fruits have always been hugely popular in India.
With our new product, consumers will get to experience their beloved snack in a drinkable form in a number of distinct flavours for the price of Rs. 10; an offering that’s never been in the Indian market before. SMOODH Fruit Smoothies retains our tradition of presenting unique items to the Indian environment. It also supports our resolve to deliver additional ‘Good-for-you’ goods for our Indian consumers.”
Commenting about the aim going ahead, Ms. Chauhan continued, “We are enthusiastic about establishing big objectives since that’s what drives us. SMOODH Fruit Smoothies is another step towards our aim of creating our dairy brand, SMOODH an INR 5000 crore brand by 2025.”
Dulquer Salmaan makes his debut for SMOODH in a TVC for the fruit Smoothies’ product range. Renowned for his large, passionate fan following and engaging character, Dulquer Salmaan suits the vibrant appeal of SMOODH. The company strives to develop a familiar and trustworthy interaction with its consumers in the south Indian markets through Dulquer Salmaan, a reliable household figure recognised for his ability to capture and thrill the people.
Commenting about the new brand ambassador, Ms. Chauhan, stated “Our objective is to establish links with our consumers across markets. We are sure of attaining and extending that aim with Dulquer Salmaan as the face of our brand in southern India. His charisma and ability to connect with people of all ages—which is what SMOODH is all about—make him a perfect fit.
Actor Dulquer Salmaan expressed his excitement about the partnership by saying, “I’m pleased to be the brand ambassador for SMOODH and bring it to the public. My go-to drink of choice has changed to SMOODH Fruit Smoothies. When I need an energy boost to get through the day, I bring it with me to shoots. The flavour combinations are wonderful, and the drinking experience is pleasant. It fulfils every aspect of the SMOODH name.
The new Smoothies TVC combines real life and animation against a background of a grocery store scene. Dulquer Salmaan, who plays a store clerk, expounds to a customer excitedly on the delectability of each flavour as spectacular graphics highlight the irresistibility of the smooth and rich experience of SMOODH Fruit Smoothies.
Parle Agro focused their R&D efforts on revolutionising the industry since they correctly predicted the potential of the underutilised dairy beverage segment in India. A powerful trend within the Indian beverage business was launched by the beverage major’s entry into the dairy beverage segment with SMOODH flavour milk. Parle Agro expanded rapidly in the market because to the innovative product, pack size, and pricing.
The firm continues to pursue its goal of revolutionising the dairy beverage sector with SMOODH Fruit Smoothies. With it, Parle Agro continues their tradition of bringing completely novel beverage experiences to all of India, solidifying their position as the unchallenged leader in the sector.Parle Agro expects to develop quickly and assume leadership in the mass retail sector because there is no competition in this area. SMOODH Fruit Smoothies are now being distributed for its next national launch, which will target 2 million outlets throughout India.