July 16, 2021
Parle Agro brings flavored milk called Smoodh’ for its consumers as it enters the dairy sector. The divergence is backed by in-depth research and extensive investment in modern and innovative technologies to build a robust dairy infrastructure and introduce novel products to the Indian consumers, the company said in a statement. Parle Agro aims to disrupt the segment with a price of Rs. 10 for an 85 ml tetra pack.
According to Parle Agro, it is planning to grow the branded flavoured milk market in India from the current Rs. 800 crore to Rs. 5,000 crore in the next four years.
Smoodh also meets the need of consumers looking for a quick energy boost or a quick sweet fix, equivalent to that of a Rs. 10 chocolate bite, is available in two choices, chocolate milk, and toffee caramel, aiming to target consumers across all age groups.
Parle Agro, having a turnover of almost Rs. 7,000 crore, operates in fruit juice based drinks and packaged drinking water.