In a recent announcement, companies urged the exemption of fizzy and juice-based drinks from sin tax. They argue that these beverages should be excluded from the tax due to their unique characteristics and positive contributions to the market.
PepsiCo India, for instance, has introduced India’s first 100% rPET (recycled plastic) bottles in the Carbonated Beverage category with their product, Pepsi Black. These plastic bottles will be produced in India through a partnership with Srichakra Polyplast (India) Private Limited and bottling partner Varun Beverages. However, it’s important to note that the label and cap of Pepsi Black are not included in the fully recycled bottle initiative.
George Kovoor, Senior Vice President of Beverages and Sustainability at PepsiCo India, expressed pride in launching the 100% rPET bottles of Pepsi Black. He emphasized that this milestone aligns with their sustainability journey and their commitment to creating a positive value chain.
Furthermore, he stated that PepsiCo India will continue to learn and evolve as they strive to build a robust ecosystem and expand the use of recycled content in their packaging.
PepsiCo India has also pledged to take the necessary measures that align with its long-term environmental protection commitments. This demonstrates their ongoing dedication to sustainability and their efforts to make a positive impact on the environment.