In collaboration with Starbucks, PepsiCo introduces Baya, a ready-to-drink energy beverage. The drink, which contains caffeine naturally found in coffee fruit as well as the antioxidant vitamin C for immune support, is available in three flavours: Mango Guava, Raspberry Lime, and Pineapple Passionfruit.
Baya is the latest offering in the fast-growing energy drink sector to reach the marketplace as consumers look for more functional attributes in the food and beverages they consume.
Baya, which will be sold in grocery stores, national retailers, convenience stores, gas stations, and eventually Starbucks itself, allows PepsiCo to add another drink to its energy portfolio while tapping into the name and widespread recognition of the coffee chain giant.