Feb 11, 2021
PepsiCo launched a line of juice waters called Frutly that is aimed at teens, according to a press release. The drinks are made with fruit juice, water and electrolytes. They have no added sugar or artificial sweeteners, and contain 60 calories per 12-fluid-ounce serving.
Frutly is the latest better-for-you beverage offering to come from the beverage and snack giant known for its signature soda and chips like Doritos and Fritos. PepsiCo hopes Frutly will appeal to teens looking for “flavorful hydration” that also meets parents’ nutritional preferences.
The addition of Frutly to PepsiCo’s portfolio furthers the company’s investment in functional beverages, and increases its pursuit of the teen market, a demographic which is proving more influential in buying decisions.
PepsiCo’s newest offering is designed to capture the interest of Gen Zers who value health and wellness, a factor that businesses like PepsiCo need to pay close attention to as the buying power of these shoppers grows. According to Mintel research from 2018, nearly half of teens between 15 and 17 years of age said they believe drinking soda is unhealthy.
Frutly promises to offer a flavorful hydration option specifically for teens, more than half of whom are not getting enough water.