PepsiCo’s packaged oats brand Quaker gets a new brand identity in the Indian market, converting to a new logo representing the brand globally.
Quaker Oats has changed its packaging design and adopted the new global logo for the first time since its launch in India. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for digital-savvy consumers that gives them easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes—on YouTube.
In line with the change in packaging and logo, the brand has also launched a new television campaign. According to the company, Quaker has also launched a new TV commercial campaign to inspire millennials to # BeTheRealFit and incorporate highly nutritious grain oats into their active lifestyle.
The move comes as demand for health and nutrition foods has increased in the aftermath of COVID-19.The need for convenience has also driven up demand for foods that are easy to prepare. In India, Quaker competes with Marico’s Saffola oats as well as Kellogg’s.
The new pack of Quaker Oats is available across retail and e-commerce platforms in India. The TVC launch is supported by a strong 360-degree campaign.
Quaker Oats was launched in India in 2006. It is also sold in variants such as Quaker Plain Oats, Quaker Oats Multigrain, and Quaker Oats with Flavour Mix.