One of India’s favourite Momos brands, Prasuma, is innovatively spreading its wings and is now launching Bao Buns. Another first in the Indian market, Bao Buns are a variety of dumplings, hugely popular globally for their flavourful fillings and their delightfully fluffy, soft, and airy texture.
Bao buns are a veritable staple food in Japan and extend to Southeast Asia. Sold as a highly accessible snack for all, a majority of Bao Buns are bought from convenience stores such as 7-Eleven. Interestingly, with Reliance bringing 7-Eleven stores to the Indian market, Prasuma’s Bao Buns will have a familiar place to call home.
The stuffed buns are filled with a sweet or savoury filling. Consumers can enjoy 6 delicious variants, including the authentic Bao filling of BBQ Chicken or Char-Siu, as well as variants designed for the Indian palate, including Butter Chicken, Chicken Keema, Veg Pizza, Spicy Veg, and Chocolate Crunch.
Lisa Suwal, CEO of Prasuma, stated that they are a customer-centric brand that thrives on customer love. “We know India’s food lovers always want something new and exciting, and Bao Buns are our answer to their cravings. They’re a version of our widely loved dumplings, which will give them access to a whole new flavour profile and texture experience.”
Prasuma is now looking forward to enamouring its customer base yet again with its Bao Buns, with which it aims to sell 100 million units per annum in year three.