Protinex, the leading brand from Danone India, has launched its latest ad campaign, ‘Protinex Hai Toh Mumkin Hai’, highlighting the transformative power of protein in helping individuals achieve their aspirations and lead healthier lives. The campaign emphasizes Protinex’s mission to promote adequate protein consumption and inspire healthier lifestyle choices.
The campaign features real-life scenarios demonstrating the crucial role of Protinex in supporting individuals from various backgrounds, from academic success to balancing personal and professional responsibilities. It underscores the brand’s commitment to building both individual strength and strong relationships.
Protinex, which contains 34% protein, Biotin, and essential nutrients, is highlighted for its ability to improve physical and mental health when consumed consistently for eight weeks, along with a healthy diet and lifestyle.
Sriram Padmanabhan, Marketing Director of Danone India, said, “This new TVC beautifully captures the essence of Protinex and its impact on everyday lives. For over six decades, Protinex has been a cornerstone of nutritional support in Indian households, and through this campaign, we aim to inspire more people to achieve their goals and embrace a healthy lifestyle.”