Mumbai-based ProV Foods has unveiled its new Indulgence series, starting with premium chocolate-coated almonds, marking a strategic expansion towards “balanced indulgence” in the healthy snacking sector. This launch highlights ProV Foods’ response to evolving consumer tastes, where health-conscious snacking is moving towards options that also satisfy cravings for indulgence.
ProV Foods Chief Marketing Officer, Shalin Khanna, emphasized the company’s ongoing commitment to providing nutritious snacks while catering to a growing demand for treats that balance health with indulgence. “Our primary products promote wholesome snacking,” Khanna said. “But as consumers seek a blend of health and flavour, we’re introducing products that bridge this gap, appealing to those who want both nutrition and a treat.”
The newly launched chocolate-coated almonds balance nutrient-dense ingredients with indulgent chocolate, maintaining ProV Foods’ standard of using natural ingredients. Khanna noted the brand’s preference for high-quality chocolate over compound varieties, ensuring a healthier, more flavourful experience. The current line includes five variations of chocolate-coated almonds, all available exclusively on ProV Foods’ website to optimize quality control and gather direct consumer feedback.
This initial online-only launch allows the brand to fine-tune its offerings before expanding to India’s western and southern general trade markets and high-traffic locations like airports and premium retail outlets. By venturing into impulse-buy zones, ProV Foods hopes to capture a broad audience, including those exploring healthy snacks for the first time.
“Our choice to start with almonds is both cultural and practical,” Khanna explained, noting that almonds are widely accepted across India for their health benefits and appeal. The uniform shape and mild flavour of almonds also lend themselves well to various coatings, making them ideal for product innovation.
With plans to expand its indulgence line into new flavours and formats, ProV Foods aims to stay at the forefront of India’s evolving snacking landscape, continuing its mission of making balanced indulgence accessible to consumers across multiple channels.