Radisson Hotel Group is taking a significant step in the food and beverage sector with the expansion of its branded mithai (sweets) initiative, ‘Meetha by Radisson.’ Building on the success of its flagship store in Goregaon, the Group has now inaugurated two additional stores in Mumbai—one in Borivali and another in Bandra. This expansion marks a strategic move to bolster its presence in the premium sweets market and align with its vision of innovation and quality in the food and beverage sector.
Premium Offering of Curated Sweets
‘Meetha by Radisson’ is designed to offer a premium selection of Indian sweets, distinguished by their high-quality ingredients and artisanal craftsmanship. Each sweet is crafted using hand-picked, fresh ingredients, ensuring an authentic and luxurious taste experience. The new stores feature a diverse array of over 100 artisanal mithais, showcasing both traditional favourites and innovative creations.
New additions to the menu include: Motichoor Cheesecake, Coconut Kalakand Cake, Biscoff Kalakand
The sweets from ‘Meetha by Radisson’ are available for takeaway or home delivery, catering to the growing demand for convenience and quality. The expansion into Borivali and Bandra positions the brand to better serve a wider audience across Mumbai, while continuing to cater to existing customers in Delhi NCR.
Central Kitchen for Quality Assurance
A central kitchen supports the new stores, ensuring that all sweets meet the highest standards of quality and hygiene. This facility plays a crucial role in maintaining consistency and excellence across all locations, reinforcing the brand’s commitment to premium products.
Versatile Packaging Options
The stores offer versatile packaging solutions suitable for various occasions, from weddings to corporate events. This customization aligns with the Group’s goal of providing tailored experiences for different customer needs, enhancing the overall appeal and functionality of their offerings.
Strategic Growth and Revenue Enhancement
The launch of these new stores is part of Radisson Hotel Group’s broader strategy to expand its food and beverage portfolio. By integrating ‘Meetha by Radisson’ into its operations, the Group aims to enhance guest satisfaction and drive revenue growth. The expansion reflects a strategic focus on innovation and premium experiences, positioning the brand as a leading player in the sweets industry.
This initiative not only strengthens Radisson Hotel Group’s market presence but also demonstrates its commitment to delivering high-quality, curated experiences in the culinary space.