Leading internet restaurant company, Rebel Foods, is going to purchase franchisee licensing rights to develop traditional restaurants of Wendy’s in India and as it is already the exclusive cloud kitchen (delivery-only) franchisee for Wendy’s, will now completely manage and operate the brand’s traditional restaurants across India.
Rebel Foods acquired the license to develop Wendy’s cloud kitchens in 2020 with a plan to open approximately 250 cloud kitchens across the country over the next ten years. Under this expanded relationship, apart from the acquisition of the exclusive master traditional restaurant franchise licensing rights for Wendy’s in India, Rebel will continue the existing commitment to also develop approximately 150 traditional locations over the next decade.
Abigail Pringle, president, international & chief development officer of The Wendy’s Company, said, “Wendy’s is on a journey to becoming a brand of global significance. India is a strategic, high-growth potential, market for us, and we are thrilled that Rebel Foods is expanding its franchise commitment to accelerate Wendy’s footprint across the country with a mix of traditional restaurant expansion and digital innovation via cloud kitchens.”
Sagar Kochhar, the co-founder of Rebel Foods, shared, “With this collaboration, not only will Rebel Foods continue to retain our position as the world’s largest internet restaurant company, but we will also be the only cloud kitchen player in India to scale a large global QSR brand through the development of traditional restaurants and cloud kitchens in a super-fast and Capex-light manner, driven by technology and our unique business model.”
Currently, Wendy’s is present in 19 cities across India, with approximately 90 locations. The company has tailored its menu offerings to suit Indian tastes and preferences, including the Spicy Aloo Crunch Burger, Paneer Delight Burger, Railway Cutlet Burger, Anda Burger, Bun Tikki, and Masala Fries.