RELIANCE BRANDS (RBL) and global fresh food and organic coffee chain, Pret A Manger, are entering into a strategic partnership to launch and build the brand in India. Hence, with this franchise conglomerate, RBL will expand the food chain across the country, starting with major cities and travel hubs.
Darshan Mehta, MD, Reliance Brands Limited, stated that their partnership with Pret will show the strong potential of both Pret as a brand and also of the food and beverage industry in India.
RBL closely follows the pulse of Indian consumers and there is an increased awareness of what people eat—rapidly making food the new fashion. Indians, like their global counterparts, are seeking fresh and organic ingredient-led dining experiences, which have been synonymous with Pret’s core offering. Couple that with the high recall the brand enjoys in the country and it’s undoubtedly a recipe for success.
Pret A Manger, French for ‘ready to eat’, first opened in London in 1986. It was a shop with a mission to create handmade food, freshly prepared each day. Over 35 years later, the brand currently has 550 shops globally across 9 markets, including the UK, US, Europe, and Asia, offering organic coffee, sandwiches, salads, and wraps freshly made each day.
As India’s largest luxury to premium retailer, RBL has over 14 years of cultivated and full-fledged global brands in the country. RBL’s first foray into the food industry will bring the much-loved Pret dining experience, to one of the biggest retail markets.
Pret A Manger said, “Two decades ago, we opened Pret’s first shop in Asia, and it’s been an inspiration for all of us to bring our freshly made food and 100% organic coffee to new cities across the continent.” RBL is a great partner to help us do just that, bringing their years of expertise in the market to help our brand succeed in India. We’re looking forward to working with them on what will be our most ambitious global franchise partnership to date.