Reliance Consumer Products Ltd (RCPL) has announced its entry into the rehydration beverage market with the launch of ‘RasKik,’ a master brand for juices and functional drinks. The brand aims to position RCPL as a comprehensive beverage and consumer products company catering to the evolving preferences of Indian consumers.
RasKik offers a range of fruit-based beverages, including mango, apple, mixed fruit, coconut water, and nimbu pani variants. With a focus on combining global standards and deep local insights, RCPL is committed to providing high-quality, accessible drinks tailored to regional tastes.
The introduction of RasKik Gluco Energy marks RCPL’s strategic move into the rehydration segment, aiming to redefine how India stays refreshed and energized. The product draws inspiration from traditional Indian rehydration solutions, offering convenience and quality in a ready-to-drink format.
Ketan Mody, Chief Operating Officer of Reliance Consumer Products Ltd, highlighted, “RasKik Gluco Energy is more than just hydration—it represents revitalization and energy, addressing the everyday needs of Indian consumers with hygiene, quality, and convenience.”
RCPL plans to expand the RasKik portfolio with more variants inspired by India’s regional fruit varieties and taste preferences, reinforcing its commitment to becoming a key player in the beverage industry.