Jan 4, 2020
Reliance Industries has begun a web portal called Jiomart, thereby entering into online food and grocery shopping by early next year.
The app will connect both neighbourhood stores and consumers, leveraging data and technology capabilities of Reliance’s telecom business Jio and the cash-and-carry infrastructure of its retailing arm.
Jiomart will be a venture will act as an agregator where it will partner local grocers and equip them with points of sale (PoS) terminals, low interest working capital, inventory management skills, and GST compliance.
In January 2019, chairman Mukesh Ambani announced that group companies Reliance Retail and Jio would jointly launch a new ecommerce platform in the country.
The website has the tagline ‘Desh ki nayi dukaan’ and are available in the outskirts of Mumbai, in suburbs such as Thane, Kalyan and Navi Mumbai. The site offers free home delivery, pre-registration discounts and options to buy more than 50,000 grocery products online.
Kiranas are being registered and given POS machines with integrated billing applications. Also, it enables digital transactions, promotions including loyalty, discount coupons by fast moving consumer goods firms and supply chain Management.