As part of its expansion drive into the FMCG segment, India’s leading retailer Reliance Retail has now purchased the beverage brand Raskik and the candy brand Toffeeman. In addition, the company has also entered into a partnership with Sri Lanka-based biscuit brand Maliban.
Raskik is a beverage startup that operates a portfolio of natural fusion beverages that it sells across several channels, including general trade, local chains, and online grocers, while the Toffeeman brand is owned by Sweet Confectionery, which has more than three decades of expertise in the confectionery marketplace.
Reliance Retail CFO Dinesh Taluja said, “In the consumer brand business, we have a strong growth trajectory. All categories did very well. We continue to leverage our capabilities and expand our distribution network to launch new products.
The company re-introduced the cola brand Campa during the quarter, which it had acquired earlier. “We also boasted our presence in other categories as well. We went into a partnership with Maliban, which is a reputed player in biscuits as well as beverages, and launched the Raskik brand and Toffeeman in the confectionary brand,” he added.
Reliance is focusing on expanding its distribution network across geographies as well as its product offering in the Consumer Brands business. Reliance Retail is on an expansion spree and has acquired several brands, including Sosyo, Lotus Chocolate, and Campa Cola, as part of its FMCG ambitions. Earlier in December, it launched its consumer-packaged goods brand, Independence. Under this brand, the company will offer a range of products in several categories, including staples, processed foods, and other daily essentials. Reliance Retail articulates ambitions to be a relevant player in the USD 110 billion FMCG (Fast Moving Consumer Goods) segment.