Reliance Retail is set to transfer most of its fast-moving consumer goods (FMCG) brands, including Campa and various private labels, to its newly established FMCG arm, Reliance Consumer Products Ltd. (RCPL). This strategic move aims to rapidly scale up its FMCG business.
As part of the expansion, RCPL plans to establish four to five exclusive bottling plants for Campa, with plans for capital infusion up to Rs 3,900 crore through a mix of equity and debt. Reliance Retail Ventures, the parent company, is making its largest capital investment in RCPL since the entity’s inception in November 2022.
This transfer includes popular private brands like Snactac, Puric, Glimmer, Enzo, and Get Real, which will now fall under RCPL’s ownership. Some smaller brands will continue to be managed by Reliance Retail for limited distribution.
RCPL, focused on becoming a major FMCG player, has already acquired several brands, including Campa, Ravalgaon, and Sosyo, while forming partnerships with companies like Elephant House and Maliban Biscuit. This strategy is intended to strengthen its position in the Indian market against competitors like Hindustan Unilever, ITC, and Coca-Cola.