Jan 23, 2020
Reliance Retail is developing a new network of grocery stores rampantly that will also be used for last-mile delivery of food and grocery as part of the Mumbai conglomerate’s ambitious omnichannel venture.
Reliance plans to open thousands of small outlets called Reliance Smart Points in various cities in neighbourhoods as part of its omni-channel play.
Reliance is looking for thousands of locations in various cities and are looking for not-so-prime properties with lower rentals. It is a grocery concept that will be used for hyper-local delivery and consumers can also order online and pick up from those stores.
Reliance said it has already rolled out 18 such outlets in Navi Mumbai, Thane and Kalyan selling grocery and pharmacy.
Smart Point is a smaller avatar of a (supermarket chain) Smart store with presence in residential neighbourhoods with smart price promise.
Reliance said the format comes with a quick turnaround time from conceptualisation to launch in 45 days.
With its network of more than 11,000 physical outlets dotting the country, Reliance is taking Amazon and Flipkart head-on with its major omnichannel venture that is expected to start later this year. On top of that, Reliance seeks to partner with millions of mom-and-pop stores as part of its “new commerce” multi-channel retail plans.