Omni-channel beverage brand Roastea has expanded its presence into Northern India with the launch of its first outlet in Dehradun, located at Jolly Grant Airport. This new store, spanning 200 sq. ft., is Roastea’s fifth on-the-go outlet nationwide.
The outlet offers over 60 beverage options, including tea and coffee, along with a menu featuring more than 50 food items designed for on-the-go consumers. The store is also equipped with a vending machine featuring advanced brewing technology.
Chaitanya Bhamidipaty, co-founder of Roastea, expressed excitement about the launch, highlighting the store’s strategic location and its aim to cater to the diverse customer base passing through the busy airport.
Roastea, founded in 2019 by Anurag and Chaitanya Bhamidipaty, initially focused on corporate vending solutions before expanding into retail outlets in 2021. The brand currently operates around 2,500 vending machines across 35 Indian cities and has twelve outlets in Ahmedabad, Mangaluru, and Bengaluru.
Chaitanya expressed excitement about the expansion, stating, “We are thrilled to announce the grand opening of our strategic on-the-go outlet at Jolly Grant Airport, Dehradun. This new location promises excellent brand visibility and aims to serve passengers from all walks of life traveling through this busy airport. Our single-point strategy is to offer a variety of beverages and food items that connect with the beautiful diversity of India’s customers.”
He elaborated on the diverse menu offerings, highlighting that it caters to various tastes and preferences: “From cappuccinos for international travellers to samosas and gourmet rajma rice bowls for our North Indian patrons, our menu is designed to cater to every taste. Additionally, we provide curd rice for our South Indian customers and a selection of freshly assembled sandwiches, wraps, and croissants for the youth.”
Bhamidipaty also emphasized the brand’s commitment to understanding its clientele’s unique needs: “We have adopted a pure vegetarian format to ensure comfort and assurance for the numerous pilgrims traveling through the airport.”