Rourkela Will Soon Have Mechanized Milk Vending ATMs

Oct 3, 2020

The two e-rickshaws fitted with milk ATMs procured by VGS

The VGS organisation looks after around 500 sick and unproductive cows. The organization also foresees to blend its service with latest technology to minimize physical handling while milk delivery process.Vedvyas Goshala Samiti (VGS) as it is popular called, is all set to introduce a mechanized milk vending project in the Odisha’s Rourkela city as a protective measure to safeguard against Covid-19 and to sail over the drastic shortage of labour force.
VGS president Binod Agarwal Baltiwala has cited saying that the organisation has obtained two bulk milk chiller tankers, as many e-rickshaw mounted milk dispensing ATMs and packaging machines at a cost of around Rs. 10 lakh.

He said further added that within next 10 days the new machines would start functioning. An electronic counter would be set up and members and customers issued cards to procure milk from the ATMs installed in the e-rickshaws. The mobile units are said to visit half a dozen locations in the town twice daily.

The purpose of the mechanization will primarily halt physical handling of milk during delivery to ensure maximum safeguard against Covid-19 and simultaneously handle manpower obstacles affecting milk supply in the city.

VGS has 90 milch cows that produce 550-600 litre milk daily and for this mechanized project, Haryana Nagarik Sangh has contributed Rs. 7 lakh, while member Ramesh Agarwal has mobilized an amount of Rs. 3 lakh. At present, buyers collect milk from the VGS and a few other delivery points.

The organisation is looking after around 500 sick and unproductive cows and predicts to blend service with latest technology to minimize physical handling in milk delivery process. Since many years the residents of Rourkela have been serving abandoned and rescued cows with the help of the organization.

The VGS spends Rs. 15-18 lakh on the task and 80 per cent of the cost comes from donation and the rest from milk vending to the city consumers.

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