July 25, 2020
After 30 years of serving to international market, with a wide variety of tea, Samaara Tea from Jivraj family enters the Indian market. Jivraj Tea Company is one of the leading Indian tea companies known for unique aroma and regular tea blend prior to 1947.
Samaara Tea is exported to over 25 countries such as USA, UK, Canada, South Africa, Singapore, KSA, Bahrain, Qatar and UAE with sales of over Rs. 7 crore in a span of just 3 years. After serving abroad, the brand is all set and ready to cater Indian market where tea symbolizes hospitality and is enjoyed as the first beverage early in the morning. It has increased production by 30% to reach Indian audiences. Currently, its production capacity is 3 lakh kg and the brand aims to increase it to 5 lakh kg in next 6 months.
Initially started in Gujarat, the premium quality tea stems from 100% pure Assam blend with the goodness of nature infused and having an unparalleled quality and taste. Samaara Tea has a global footprint and offers a variety of teas such as black tea, green tea and tea bags, it also keeps introducing new products and flavours.
With a turnover of over Rs. 7 crore, the brand is entering an online market in India and introducing its strong tea through channels i.e., like Amazon.in, Paytm, Flipkart. The entire range of teas will be available online on various platforms. The online market is the perfect solution to the ongoing times of pandemic.
Dheer Shah, CEO, Samaara Tea, quotes, “We are excited to enter our home-ground via online channels. We are one of the first tea brands in India to have only an online presence. Although we are present in over 25 countries, we are entering a diverse market of India and are extremely excited to see how things unfold. We cater to both the tea and coffee drinking generations with our strong purest tea. Our premium tea range includes premixes, tea leaves, green tea, tea bags, etc. Our goal is to provide a beautiful symphony of flavours and textures to the tea lovers globally. Samaara Tea has the perfect fusion of age-old traditions that are infused with contemporary taste and strong colour. The packaging also helps in retaining the aroma of tea. We hope that our range which is available on our website & Amazon will make shopping for tea accessible, simply through a touch of a button.”