Mar 16, 2020
Samosa Singh a snack startup is entering into association with Reliance Smart Superstores to bring India’s favourite snack to its shoppers. The association is part of the ongoing efforts by Samosa Singh to expand its consumer presence in modern trade stores through delivering exciting innovation and snacking experience, alliances and Reliance Smart is the perfect collaboration in that direction.
This alliance between Reliance Smart and Samosa Singh will introduce Reliance Smart visitors to a tailor-made menu offering an array of delicious Indian street foods and samosas including Samosa Singh favourite, Masala corn samosa and achari aloo stuffed kulchas. At the same time will offer value for money yet premium offerings and experiences that are aligned to the needs and sensibilities of their core audience.
Samosa Singh was founded in 2016, with the objective of reinventing the king of Indian snacks – the samosa – and presenting it to customers in new and exciting ways. Samosa is a snack that holds a very special place in the Indian snacking industry. It creates a sense of nostalgia and a feel-good experience for its consumers. By elevating the familiar joyful experience, Samosa Singh has helped the preferred local snack come a long way from its humble street food origins. With this association Samosa Singh aims to bring its variety of offerings to consumers who enjoy snacking on the go, especially during shopping.
Samosa Singh currently operates in Bengaluru and Hyderabad, with plans to establish and consolidate its presence in South India in the coming year. In 2019, Samosa Singh entered into strategic partnerships with multinational retailers for the launch of its ready-to-eat and ready-to-cook samosa ranges. Samosa Singh recently opened its flagship outlet at Bangalore International Airport.