Mars Wrigley India has unveiled its latest addition to the Snickers lineup — the Snickers Peanut Brownie. This new variant combines the rich taste of a brownie with Snickers’ signature caramel, peanuts, and chocolate blend, aiming to attract both loyal fans and new chocolate enthusiasts.
“Snickers has always been the OG hunger satisfier, and with the Peanut Brownie, we’re elevating that experience to a whole new level,” said Himanshu Gupta, Strategic Demand Manager, Mars Wrigley India.
The company has also launched a new TV commercial conceptualized by DDB Mudra to promote the Peanut Brownie flavor. Continuing Snickers’ iconic “You’re not you when you’re hungry” campaign, the ad humorously depicts a person transforming into a vacuum cleaner when hunger strikes, symbolizing the frantic search for food.
With this innovative flavor and engaging marketing campaign, Snickers aims to expand its appeal and reinforce its position as a trusted snack for indulgence and hunger relief.