May 6, 2021
With the second wave of the coronavirus pandemic driving up the healthy lifestyle and consuming beverages and foods that are immunity booster.
In this regard, Society Tea has reinforced its healthy products portfolio and has introduced two new products – One Minute Tea (Low Sugar) and Haldi Doodh, under its Tea and Dairy Category, respectively.
Some of the other brands in the market that currently offer Haldi Doodh are Saffola (under its immunoveda branch), and Tata Sampann (which offers a haldi doodh mix fortified with ayurvedic ingredients). When it comes to tea variants, Chaayos offers a turmeric milk latte premix, as well as turmeric and cardamom green tea mix. Sancha Tea Boutique, (a gourmet tea boutique available across India) offers turmeric masala chai.
Society Tea recently entered into the Dairy category with the aim of ensuring their consumers enjoy the perfect cup of tea at all times. This category comprises – Skimmed Milk Powder, Dairy Whitener, and Desi Ghee.
Another category the company has entered into is the pickle and chutney category. They have entered that category to revive the traditions that surround the flavours that pickles and chutneys carry onto Indian plates.