Starbucks has officially emerged as India’s largest café chain, surpassing rivals like Café Coffee Day and Barista. The Seattle-based coffee giant, which entered the Indian market through a joint venture with Tata Consumer Products in 2012, has steadily expanded its footprint across the country. With over 350 outlets nationwide, Starbucks has become the dominant player in India’s rapidly growing café culture.
The brand’s success is attributed to a blend of premium offerings, localized menus, and strategic expansion into key urban and semi-urban markets. Starbucks’ ability to resonate with Indian consumers—offering a mix of global favourites and regionally inspired beverages—has been a key driver of its growth. Additionally, its premium positioning has attracted India’s aspirational middle class, contributing to its surge in popularity.
Café Coffee Day, which once held the top spot, has struggled to maintain its lead due to financial challenges and slowing expansion. Meanwhile, Starbucks has capitalized on the gap, pushing ahead with rapid store openings and innovative customer engagement strategies, including loyalty programs and digital experiences.
Industry experts highlight Starbucks’ successful localization of its global brand while maintaining its premium image as a crucial factor in its rise. As India’s café culture continues to thrive, Starbucks is well-positioned to further strengthen its hold on the market.