Sunpure, one of the famous South Indian edible oil brands, is launching an e-commerce path for its customers. Currently, the brand offers home delivery services in Mysuru. Sunpure has the distinction of being India’s only chemical-free, processed, and physically refined edible oil.
The USP of this e-commerce initiative is the guaranteed delivery of fresh products, “made with a whole lot of love,” within three hours of the online purchase.
MK Agrotech, the parent company, plans to expand Sunpure’s online services to all markets across Karnataka in 2023. Currently, Sunpure is present in key markets across India, namely Karnataka, Andhra Pradesh, Telangana, Tamil Nadu, Maharashtra, and Kerala.
Gokaran, the company’s general manager for sales and operations, said, “As the manufacturers of the most revolutionary refined sunflower oil in India, we have witnessed overwhelming love from our consumers for more than two decades now.” In keeping with the changing times and evolving consumer needs, Sunpure’s e-commerce platform is a pioneering effort to deepen our customer bond and carry forward the brand’s legacy of bringing together technology and tradition. “The future looks exciting!”
Last year, Sunpure appointed actor and philanthropist Sonu Sood as its brand ambassador. The brand’s marketing campaigns have consistently reiterated its core values of purity, trust, care, and honesty.