Superplum has unveiled an advanced mango packaging solution aimed at improving food safety, traceability, and consumer confidence.
Each mango is sealed in a tamper-proof pouch with a scannable QR code, ensuring full traceability from farm to retail. Backed by India’s most modern supply chain, this initiative tackles key industry issues such as mis-selling, misleading sourcing information, and the use of harmful ripening agents.
The company sources premium mangoes from eight states and offers 11 varieties. Ripened safely in its advanced facilities without unsafe chemicals, each mango reaches consumers untampered and authentic. Scanning the QR code allows buyers to verify the fruit’s origin, view pesticide test results, and confirm its authenticity—eliminating concerns about mislabeling.
“The mango industry has long faced inconsistency and safety concerns,” said Manasvi Khandelia, Manager – Sales Planning at Superplum. “Our advanced packaging and supply chain expertise ensure consumers receive safe, authentic, and delicious mangoes.”
Now available in retail stores across Delhi and Bengaluru, Superplum’s innovative approach marks a significant step in transforming India’s fruit industry.