The Peanut Butter comes with two textures: smooth and crunchy
It has negligible oil separation as compared to other brands
The company is eyeing 3X growth in the peanut butter segment
With a focus on zero trans-fat and zero cholesterol, Supplement Sack Pvt Ltd, a Made in India food and supplements brand that was established in 2016 with the goal of providing high-quality nutritional, sports, and dietary supplements have now launched its own Peanut Butter in FMCG segment. The product has been introduced under its sub-brand Muscle Fibre. It is currently available in two flavours: chocolate and classic. The company is anticipating a threefold increase in revenue due to the rising demand for peanut butter in India.
Muscle Fibre’s peanut butter is an excellent choice for both children and adults. It does not break the bread during the spreading process due to its extra smoothness. Oil separation is minimal as compared to other brands. It also has a shelf life that is twice as long as other brands. The Peanut Butter contains 26g of protein, no trans fat, and no cholesterol per 100 gm serving, making it a very healthy vegetarian option. The good news is that people who are lactose intolerant can also consume it. Globally, the majority of people prefer it for breakfast. It can also be consumed before and after physical activities by athletes and gymgoers. In fact, it is suitable for consumption at any time of day.
Commenting on the launch, Mr Manish Yadav, CEO, Supplement Sack Pvt Ltd, said, “The Indian market is already flooded with numerous peanut butter brands. During our research, we discovered that the majority of them lacked the basic requirements and quality that should be present in peanut butter. It is a staple breakfast food in the West and is consumed in large quantities, whereas it is still a growing market in India. All of these factors influenced our decision to launch Muscle Fibre’s Peanut Butter.”
Peanut butter is made by grinding and dry-roasting peanuts. It is one of the most popular high-energy products that’s often sold as a milk butter substitute. Peanut Butter contains fibre, protein, and a variety of micronutrients such as magnesium, zinc, potassium, and Vitamin E Consumers all over the world are switching to healthier breakfast and snack options like peanut butter in response to rising obesity rates. It is expected to overtake sales of sweet spreads such as jam. Globally, it is expected to reach US$ 5.3 Billion by 2027, at a CAGR of 5.7% during 2022-2027.
“We anticipate a threefold increase in revenue due to rising demand for peanut butter in India. We had 90-95 per cent repeat demand in Nutraceutical market sales in the last two years during our trial period. As Muscle Fibre Peanut Butter is officially launched in the Fast Moving Consumer Goods (FMCG) sector, we expect the demand to pick up at the same pace as in the Nutraceutical market. After Delhi, Punjab is currently the largest market for peanut butter, and we serve both states. In addition, we provide services in Haryana. We plan to cover the entire North Indian market by the end of the year,” adds Mr. Yadav.
As part of its expansion strategy, Supplement Sack will also launch natural mayonnaise, ketchup, and sauces this year. All of the company’s products are now manufactured in-house.
About: Supplement Sack Private Limited
Supplement Sack Private Limited is a Made in India food and supplements brand that was established in 2016 with the goal of providing high-quality nutritional, sports, and dietary supplements. The company has now established itself as a leader in the nutraceuticals sector in just six years with a significant presence in 22 states. Furthermore, the company has expanded into the mayonnaise, peanut butter, ketchup, vinegar, spreads, and sauces segments, and is currently supplying Delhi, Punjab, and Haryana.
In the nutraceuticals industry, product authenticity is crucial. Half of the supplement market is inundated with steroid-laced knockoffs. To address this issue, Supplement Sack launched a new brand called Muscle Fibre in 2018. It has now become India’s most trusted sports nutrition brand in just four years. The brand is built on the efforts of a team of highly qualified professionals who conduct rigorous quality checks at each stage of the manufacturing process in order to help each individual achieve their fitness goals. All Muscle Fibre products are clinically tested according to Food Safety and Standards Authority of India (FSSAI) and National Sanitation Foundation (NSF) criteria, ensuring that clients receive effective supplements. The company guarantees that the items are 100 percent real and that they contain only what is stated on the label. The items are most suited for athletes. As a result, Muscle Fibre’s whey proteins, mass gainers, pre-workout items, fat burners, glutamine, energy drinks, and other products have become very popular with health-conscious people.
Supplement Sack’s online business model guarantees a quick and safe shipment of genuine products directly from their warehouse to the customer’s doorstep without involving any middlemen; hence maximizing the customer’s savings.
With a current annual sales of Rs 12 crore, the company aims to grow to Rs 50 crores in the coming three years. Supplement Sack, which has a production factory in Delhi, is currently producing all of the food items (except nutraceuticals). In addition, as part of its growth strategy, the company also offers food supplement production and contract manufacturing to other companies.
Supplement Sack will expand its product line over the next three years, launching more than 50 items and establishing itself as a complete food brand that caters to the needs of not only athletes, sportspersons, and gym-goers, but also the needs of the average person looking to get in shape with the best natural products. In the coming years, the company will also focus on HoReCa (Hotels, Restaurants, Cafes) segment.