Tata Soulfull, an FMCG brand under the Tata umbrella, is eyeing high double-digit growth over the next three to four years, according to President Prashant Parameswaran. Since its acquisition by Tata in 2021, the brand has experienced robust year-on-year growth of 60-100%. To sustain this momentum, Tata Soulfull is focusing on expanding into new categories and launching innovative products.
“This fiscal year, we plan to enter three to four significant new categories, most valued at over Rs 500 crore, with one category exceeding a couple of thousand crores,” Parameswaran revealed. The new launches are set to roll out this quarter.
Tata Soulfull recently introduced Masala Muesli and aims to extend its reach beyond metropolitan cities to more Indian households. Currently available through e-commerce platforms and modern retailers like Reliance, the brand plans to expand its presence in smaller towns.
Catering to both adults and children, Tata Soulfull holds a double-digit market share in categories such as masala oats and muesli, which is a Rs 400 crore segment growing at 25% CAGR. The brand’s products are available in up to 5 lakh stores, with 50% of its business now coming from non-metro cities and Tier II markets.