Tata Starbucks is set to redefine the coffee experience in India as it rapidly expands its footprint in a traditionally tea-loving nation. Sushant Dash, CEO of Tata Starbucks, announced the company’s goal to reach 1,000 stores by 2028, up from its current 450. The brand has doubled its store count over the last three years and is committed to further growth through diverse formats such as drive-throughs, metro outlets, and airport locations.
Dash emphasized the company’s focus on customer experience as a constant driving force behind their growth. “The fundamental idea will remain the same,” he stated, reiterating Tata Starbucks’ dedication to delivering a premium and personalized coffee experience.
As part of this strategy, the company has unveiled its first experiential store in Punjabi Bagh, Delhi, featuring a fusion of local, national, and international flavours. The store offers a unique menu that includes Indian-inspired options alongside global coffee favourites and customizable brewing methods like Aeropress. This format is set to be replicated across India to cater to a diverse range of consumer preferences.
Tata Starbucks is also championing inclusivity as a central element of its growth strategy, with a workforce comprising 40% women. The company has already launched over 30 all-women stores and five signing stores, with plans for more. These initiatives underscore the brand’s commitment to gender diversity, community engagement, and sustainability.
To enhance customer experience, Tata Starbucks is integrating new technologies, including an upgraded app and WhatsApp-based services for easier access. Responding to the preferences of younger consumers, the company is expanding its cold brew offerings and exploring non-dairy alternatives.
With a strong focus on innovation, inclusivity, and customer-centric growth, Tata Starbucks continues to make strides in creating a distinctive coffee culture in India.