May 16, 2020
GNT Group has introduced two new Exberry Coloring Foods that adds hue of bright orange shades in powder and oil-dispersible form. Paprika and carrot as its base, the new Brilliant Orange products provide various solutions for a range of applications, including biscuits and bakery icing. The new colors are also available in a liquid form that allows formulators a wider range of applications. Exberry Brilliant Orange shades are also noted to bring about ‘Instagrammable’ color to a vast range of applications while supporting clean and clear labeling.
“Orange is part of the sunshine spectrum – it’s often associated with tropical settings and feelings of joy,” Maartje Hendrickx, Market Development Manager at GNT addressed. “It’s also a really positive color. It can bring people together and evoke feelings of happiness. That’s something consumers across the world really want and need right now,” she explained cohesively.
Orange hue also represents a wide range of seasonal opportunities. “It’s ideal for summery sunshine shades, autumnal products and Halloween-themed F&B,” Hendrickx added.
The Exberry Shade Brilliant Orange powder is made up of genuine properties which is oil-soluble as well as water-dispersible. It is designed for a broader range of applications that includes non-aerated confectionery, bakery and savory products. The oil-dispersible Exberry Shade Brilliant Orange Intense, is ideal for compound coatings and can be used in spray-coated oil seasonings and other fat-based applications.
The new products are pH-independent and offer better light and heat stability as well as higher shelf life. These colorants are 100 percent plant-based, halal and kosher. They made without any help of chemical or chemical solvents. Hence, they offer a clean label replacement for artificial dyes as well as additives such as annatto, beta carotene and paprika extract.
The method and components of Exberry Coloring Foods are that they are made from fruit, vegetables and edible plants handling in a very fragile manner such as chopping, heating and filtering. They maintain the distinctive properties of the source material and the concentrates are not selectively extracted, according to GNT.
Orange colour is associated with healthy fruit and vegetables, from juicy and naturally sweet options such as oranges and mangoes to earthy vegetables like carrots, notes Hendrickx. “Our Exberry Brilliant Orange shades are made from paprika and carrot, so they can not only help food and drink to look great but also provide reassurance when consumers turn to the ingredient list.”
“Today’s consumers are increasingly seeking out new food and drink experiences from around the world,” she continues. “Middle Eastern and African cuisines, for example, are very on-trend and there’s greater demand for flavors such as turmeric, ginger, tamarind and passion fruit. Brands can make their products memorable by utilizing these flavors alongside vivid orange colorings.”GNT had launched “Shades of Aqua” which was prized as a key food and beverage color trend for 2020. Vivid blue and green hues in food is set to drive innovation as consumers seek products that “reconnect them with nature,” said the supplier of Exberry Coloring Foods.
As Pantone hailed “Classic Blue” as its color of the year for 2020 in line with a rising industry trend for vibrant blue hues, the trend was also evident at Prosweets 2020 that took place in January 2020, before the pandemic put on hold industry trade shows. There, blue and green were spotlighted as the trending colors for 2020, with the confectionery space using lively hues to attract consumer attention.
According to experts who are of the opinion that beyond visual appeal, consumers seek natural and clean label products. These demands are driving the companies’ RnD opting for organic and plant-based dyes. Even though demands for naturality and an effort to move away from carmine – an animal-derived coloring is already in the campaign – some industry players view these colorant as prime, as they are difficult to imitate and still has a standard position in the food application and processing.