Halder Venture Limited, a major leader in parboiled rice and edible oil production, is commemorating its astonishing century of growth with the release of “The Mill,” a captivating campaign video that revisits the company’s extraordinary history.
Released as part of its centenary commemorations, “The Mill” narrates a story of resilience, transformation, and a deep-seated commitment to community impact. The film is helmed by acclaimed filmmakers Arindam Dey and Debangshu Mitter, offering viewers a cinematic exploration of the company’s 100-year history.
More than just a corporate film, “The Mill” presents a captivating narrative that guides viewers through the evolution of Halder Venture Limited. It showcases its progression from modest beginnings to its current standing as a global force within the food industry. Through the incorporation of rare archival footage, personal anecdotes, and reenactments depicting pivotal moments in the company’s history, the film delves into the human aspects of Halder Venture’s success, emphasizing the challenges, triumphs, and core values that have shaped its identity.
Keshab Kumar Halder, Managing Director of Halder Venture Limited, shared his profound connection to the company’s work, stating, “Rice is food for the hungry man, employment for the unemployed, and a dream for me.”
Arindam Dey, the director, emphasized the film’s broader significance: “This film isn’t just a look back at Halder Venture’s legacy—it’s a testament to the power of resilience, vision, and dedication. The Mill is a reflection of everything the company stands for and how it continues to drive progress with every step forward.”
Debangshu Mitter, the co-director, highlighted the rarity of Halder Venture’s achievement: “Halder Venture’s 100 years is a rare achievement in the corporate world. It’s not just a celebration of the past, but a reflection of the leadership and innovation that continues to drive the company forward.”
In essence, “The Mill” is a significant campaign by Halder Venture to mark its 100th anniversary. The film is portrayed as a reflective journey through the company’s history, emphasizing its resilience, transformation, and commitment to the community, as told through archival footage and personal stories, and directed by notable filmmakers.