Established in 1998, the spice king ‘Shubh Food Industries Pvt Ltd’ are the pioneers in Asafoetida (Hing) private labeling & manufacturers of innovative Spice Mix.
They call themselves as makers of Spices of Modern India. Primarily, Shubh Food Products, are renowned in manufacturing, importing, supplying, trading, private labeling, and exporting a quality-approved range of Hing Powder, Pure Raw Hing, Kabuli Hing, Irani Hing, and Asafoetida powder. Besides hing, the entire range of spices is hygienically processed by their highly experienced team of professionals by making use of quality-approved ingredients and cutting-edge technology.
All the products are developed under the supervision of talented quality experts as per the international quality norms and standards. Owing to the experienced R&D department, & TQM, large product line, large production capacity, and customized solutions, Shubh Food has been able to create a special niche in the market.
The qualified experts in spices give their best in the production in bringing out the class within itself. The focus on providing the best-in-class spices has earned a huge clientele based on their purity of each spice. Owing to fair and smooth business dealings and a customer-centric approach, Shubh Food also export their products to various countries like The Middle East, the entire African continent, Europe, The USA, Australia, New Zealand, the Asian sub-continent, and Far East Asia.
Under the leadership and guidance of ‘Gaurav H. Gambhir’ the company is able to establish a stand-alone position on the global market. His rich industry experience, continuous motivation and sound business understanding have enabled the organization to gain phenomenal success in this competitive market.
Mithai & Namkeen Times has brought to its readers an exclusive coverage of Gaurav H. Gambhir, Managing Director of Shubh Food Industries Pvt Ltd…The excerpts follows:-
You have been in the food industry for quite some time and have made quite an impression on processed Hing and spices. Please share your journey for far.
I have been in this industry since 1998 and was always very passionate about the same. Being very traditional at heart and a true Indian, I would like to bring India on a global platform through our rich, affluent culture and heritage. I did have opportunities to venture into other businesses because my family was very liberal and open in that context. But somehow, I was profoundly zealous about the spices and the condiments industry of India. Also a foodie, so it became all the more natural to get attracted to this vertical. It has been a long journey to understand the verticles of the market by targeting the right audience the right product at the right time and place. Shubh Food today is one of the fastest-growing Hing companies in India that deals in various types of Hings and its customized formulations. We completely believe in high-velocity Customer Satisfaction.
How are spices and hing graded for quality? What is the nutrition value of your products? Please mention the range of variants that your portfolio offers.
We’ve persisted so long because of our superior quality standards. We have our own in-house laboratory where all the samples/ raw material are duly checked/analyzed before production. We only use best-grade raw materials for our products. The truth is, colour control is a primary factor in quality analysis, which is used during the production of spices around the world and we maintain the same in natural form by adding no artificial chemicals or colours. Health-conscious consumers in India are now more aware of adulteration in spices. They now prefer packaged spices instead of loose spices. We are FSSAI approved firm under GFSI, hence all the products are as per the approved FSSAI norms. We have lots of variants in hing as powder, raw, granules, khada, nukhra forms.
According to you what is the domestic as well as the global market of packed Indian spices? Where India stands in this category and what are the export challenges faced by it?
Today, Indian spices are the most sought-after globally, given their exquisite aroma, texture, taste, and medicinal value. India has the largest domestic market for spices in the world. It is the largest producer, consumer, and exporter of spices in the international spice market. Traditionally, spices in India was grown on small landholdings. Now with organic farming gaining prominence in recent times, the demand for organic spices is gaining preference overall. The Indian Packaged and Blended Spices Market have shown tremendous growth in the past couple of years. The consumers are observed to be shifting from standard, local and regional brands towards national brands. The consumption of foreign brands is also observed to be Increasing in Indian Packaged & Blended Spices market. Since spices are always in demand in the industrialized world, the export of these basic agricultural commodities by developing countries can be relied upon to earn valuable foreign exchange. Speaking about export challenges, they are faced while exporting containers to meet the standards according to the importing nations. Exporting spice from India to other countries needs a thorough understanding of laws governing Border Control and Distribution Laws, understanding legalities for each market, Financial Risk in Currency Exchange Rates, etc.
Every business is established for growth and development. What is your say of automation in this category and what are your future plans on expansion?
Advancements in automation and technology also saves small businesses with money as well as time. Automation brings in necessary agility to testing and helps to respond faster and more effectively. Delivering consistently high-quality products and customer service results in happier, long-term relations with customers. This guarantee of quality and consistency coupled with time efficiency saving helps to develop more feature-filled products whereby we can plan expansion in other products without wasting production time and cost. Shubh Food Industries Pvt. Ltd. has always banked on cutting edge technology to itself apart from its peers. Currently, we are concentrating on enhancing the R&D department and sustainable sourcing processes. In near future, we are planning to increase our sources and processing capabilities by adopting some new advanced technologies. We truly work on all the leakages in business by setting up SOPs & Quality systems for organic growth. As a result, we have sustained growth during the pandemic compared to last year.
Vision & Mission of Shubh Foods
It is our mission to treat our customers & suppliers with honesty and respect. Our commitment is to provide the industry with high-quality, sustainable, and safe food products. Our endeavor is to daily supply our customers with competitive prices, graded ingredients, through creative services. By these steps, we are contributing to sustainable and safe agriculture.
To serve premium quality instant premix, whole spices, and groceries, is a strong commitment within us to give our consumers quality, service, value, and innovation. Our goal is to become the premium and leading Spices Company and to expand in size and incorporate unique brands in Indian cuisine.