By
Mr. Sundeip Bhatia, Business Head, India, Shilpa Medicare Ltd
With the ready-to-drink green tea market size is expected to be USD 3,515 million worldwide by the end of 2021, it illustrates that your humble cup of green tea is wooing people all over for its oodles of health benefits. The ongoing coronavirus pandemic has shifted the people’s focus on health once again and this rising health consciousness, value addition, and strong growth of online retail are the key factors in driving the green tea market not only in India but also globally.
Even the mushrooming café culture, where various hot beverages adorn the a la carte menus including variants of green tea, has shown that now drinking tea is not merely a home ritual. It has very much become a part of not only leisure drinks but also health beverages in the metro, tier 2, and tier 3 cities. The green tea market is also leaving no stone unturned to cash in on this popularity of the healthy drink among the millennials. They are doing many experiments with exotic ingredients such as wine, chocolate, and floral elements to cash in on the enduring trend.
Here are some of the green tea trends that are driving the ready-to-drink green tea market:
Green tea films/strips
The Green tea disintegrating strip completely disintegrates in hot water and won’t remain any residual matter. It gives an accurate dose as per the label claims. Green tea disintegrating strips contain 120mg of green tea extract which contains 98% Polyphenol content and 50-60% of EGCG (Epigallocatechin gallate), which gives antioxidant properties to them. In disintegrating strips, there is no loss of nutrients, aroma, essential oils and flavour, so that we will get the intended effect of green tea. Green T Films are packed in plastic-free covers and one just needs to dip the film in hot water unlike the traditional Green Tea where we dip it with the help of plastic tea bags. The best part about Green T Films is that with every sip, the consistency of tea remains the same.
Iced Green tea
Iced green teas are just perfect for a hot and sultry day. It will provide cool refreshment on a hot day, and the beverage comes with a host of health perks you won’t get from a can of soda. Some bottled versions can be heavy in sugar, however, and potency can vary. Making your own tea at home can help ensure the healthiest beverage possible. Brew your tea at home and chill it in the refrigerator or pour it over ice and mint.
Green Tea capsules
Green tea capsules contain the extracts of green tea. It assists in weight loss by boosting metabolism. Green tea extract capsules are high in antioxidants to support immune function, energy, and overall health and wellbeing. Green tea capsules need to be swallowed whole and not to be chewed or bitten.
Instant green teas
This latest trend of green tea is for people, who want to enjoy tea but do not have time to brew the tea. This instant tea is very convenient and easy to prepare. You just need to put a certain tsp of instant tea powder into a regular bottle of water, then shake and drink. You get all the health benefits, aroma, and taste of loose leave green tea in an instant. It is great for all occasions.
Loose leaf
Loose green tea contains those young tea shoots harvested in the early season. Therefore, only loose leaves have the highest quantity of those young tea shoots. Scientific studies have shown that young tea shoots contain the highest level of theanine and EGCG. Theanine promotes calmness and aid concentration. EGCG is the most powerful and abundant antioxidants present in green tea. They also have better value for money than any other variant.