May 26, 2021
Hangyo Ice cream launching Jackfruit Ice cream
Hangyo Ice-Creams, a household brand from Coastal Karnataka, conducts an internal survey on a regular basis, which validates the brand’s push to address the frequently asked question by consumers – ‘Naya Kya Hai?’ (Is there anything new?) Herein lies the solution to our most recent offering – Hangyo Jackfruit ice cream. This product is also a reaffirmation of the close ties that exist between India in general and South India in particular.
Exotic fruits such as Jackfruit (Artocarpus heterophyllus), which is native to South India, are grown in tropical regions around the world. Jackfruit is a member of the breadfruit (Moraceae) plant family, which includes fig, mulberry, and breadfruit.
As part of its research efforts, Hangyo Ice-Creams’ pilot R&D plant in Heroor near Udupi focused on this fruit that most South Indians have grown up eating since childhood. This product has now hit the shelves after being vetted by influencers and bloggers.
As one of the top 10 leading ice-cream brands in India, it is a constant endeavour at Hangyo to address this ‘Naya Kya Hai’ question that our discerning customers ask us, notes Pradeep G Pai, managing director. “Answering this question for us is our dedicated R&D team that keeps working on a variety of products and only the best of them is presented to our customers who are food connoisseurs in their own right and justifiably so”, Pradeep Pai says.
With Prime Minister Narendra Modi’s emphasis on the Make in India slogan, Hangyo ice-creams made a conscious decision in 2020 to shift its product assembly line in the ice-cream range towards fruit-based products. Hangyo successfully introduced Tulsi and Turmeric based flavoured milk, as well as the much, appreciated Ayur series with Ginger Lime, Isabgol, and Wheat Grass ice-creams, in response to the global pandemic’s heightened craze for immunity boosters.
Jackfruit ice cream is a natural extension of this effort to provide discerning ice-cream consumers with yet another fruit-based product. The crunchy bite of jackfruit in the ice cream gives the sensation of reliving a childhood delicacy with a modern healthy twist. Jackfruit is known to have a variety of health benefits, and the Hangyo R&D team has brought this flavour to the forefront in a way that will have ice cream fans licking their lips.
Eat healthily, stay healthy, and be happy until our next launch.