Rasna joins the ranks of Hrithik Roshan, Karisma Kapoor, Akshay Kumar, Rohit Sharma, Paresh Raval, Anupam Kher, Kapil Dev, Virendra Sehwag, Genelia D’Souza, Saina Nehwal, Kareena Kapoor, and many more.
The first Make in India brand and market leader in soft drinks has partnered with the original Made in India animation, Chhota Bheem! The character is the most popular cartoon in India, with millions of children as fans.
The packs will include Chhota Bheem in a variety of avatars, such as Chhota Bheem playing guitar, serving Rasna, going to school, and so on. Many of these avatars were made just for Rasna. Not only that, but Rasna has released a TV commercial featuring Chhota Bheem across many networks in which he interacts with Rasna girl. The TV commercials conclude with the classic words ‘I Love You Rasna,’ spoken by the Rasna girl.
In keeping with current gaming trends, the firm is also launching Rasnagamers.com at the same time. This is a one-of-a-kind quiz game that can be accessed by scanning the QR code included on the back of the ten glass pack. Rasna, as a responsible organisation, has included not only fun questions but also educational ones that will be both useful and interesting for the children.
The game is novel, featuring 3-D characters that allow children to interact with Chhota Bheem and take the quiz. The game’s victors will have the opportunity to win iPads as well as Rasna candy mould sets.
The goods, which contain fruit extracts, 11 vitamins, minerals, and carbohydrates, are regarded to be nutritious and fruity. Nagpur Orange, Alphonso Mango, American Pineapple, Shahi Gulab, Kool Khus, Kesar Elaichi, Masala Nimbu, Shikanji Limbu Pani, Litchi, and Kala Khatta are some of the flavours offered.
Piruz Khambatta, chairman of Rasna Group, stated of the launch, “We are happy to be affiliated with the Make in India icon, Chhota Bheem.” Our brand, Rasna, and Chhota Bheem have a natural affinity. We are both mass-market brands, particularly for youngsters. We are also excited about the debut of Rasnagamers.com, which will feature Chhota Bheem as the brand ambassador. We hope that by making this change, we will be able to provide a unique platform for children to rejuvenate while also learning.”