To revive the deteriorating restaurant industry, KFC India is launching India Sahyog program in Bangalore edition. Immensely impacted by the current pandemic and the recurring lockdowns many small restaurants and local food joints were hit badly and they struggle to continue operations.
With an aim to support such businesses and help them overcome the impact of the pandemic, KFC India launched their India Sahyog program as part of its CSR, in association with the Food Safety and Standards Authority of India (FSSAI) and National Restaurant Association of India (NRAI).
The India Sahyog program involves specifically outlined training modules on several sides of the restaurant business. Formulated to assist participating restaurants in recovering their businesses, it encompasses training modules on Enhancing Sales and Customer Service, Food Safety, Hygiene, Improving Profitability, and Sanitation.
Participants would be given a certification by FSSAI, NRAI and KFC India upon finishing the modules. The program aims to support 500 restaurants across the country by 2022, starting with Bengaluru, Delhi, and Hyderabad.
Over the last year and a half, NRAI has been trying to provide relief to the restaurant industry. Now KFC’s India Sahyog program provides a holistic, solution-oriented approach to the problem. It covers food safety aspects, business profitability training, and enhancing the customer experience – a multi-pronged approach that will help reinstating consumer confidence for restaurants across the country. This program is a great opportunity for smaller restaurants to prepare for the new normal, and we wish KFC India every success in this venture.
KFC announced the launch of the Bengaluru edition with a pledge to support 100 small restaurants and local eateries in the city.
The recent health crisis caused by COVID-19 quickly turned into a financial downturn for many local food businesses, as there was a loss in customer confidence when it came to food safety. Therefore, KFC’s India Sahyog program comes at a welcome time. In the past, KFC India has pioneered a street food vendor training program in association with FSSAI, training over 1500 street food vendors across 4 states on food safety parameters. In addition, the brand also undertook a Food Safety Officers capability enhancement program along with the State Food Safety Authorities.